SELLING TRAIN TRIPS WITH A RADIO AD ON A SLIDE

This campaign to push the Chiltern Railways Family Travelcard involved, among other things, a world first in radio. The travelcard gave people 2 for 1 access to various London attractions, including the ArcelorMittal Orbit – the world's longest slide. So we recorded our ad while sliding down it. It won an Aerial Award, was runner-up in the Drum Marketing Awards, and came 2nd in the Campaign Annual – out of 35,000 radio ads made in 2017.