I had the idea and knew it had to be made. So I approached a client and sold it in. I then convinced Stink Films to make it for free. I convinced a photographer to shoot the stills for free. I convinced Mark Strong and Jodie Whittaker to provide their voice talent for free. I convinced London's premier sound designer to work on the film for free. I convinced JC Decaux and Ocean Outdoor to give us some outdoor sites for free. I convinced Pearl & Dean to give us some cinema space for free. And I convinced News International to run it in The Times and The Sun for free. It was a marathon. And I’d run it again tomorrow.

My son has Tourette’s so I know better than anyone that the condition is catastrophically misunderstood. I wanted to help so I contacted the CEO of Tourette’s Action and made a case to create a campaign. It happened.

This little-known Cornwall-based charity helps people who society ignores by providing them with cutlery, furniture and other basics. I have a connection to Cornwall and was moved by the story so got in touch and made this campaign happen.

Ad agencies are obsessed with their green credentials, yet have stacks of macs and other tech just lying around unused and unloved. To make use of it - and to inspire the next generation of creatives - I came up with this initiative, inviting agencies across London to donate their unwanted tech to Shoreditch-based charity The Switch to pass on to schools in the area. I also found a tech recycling partner who agreed to collect and refurbish the macs for free.